Business Development Intelligence

Project Overview: Corporate Distance Learning

A prominent educational institution

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was considering adding a distance learning curriculum, targeted at the corporate market

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its key decision makers sought an unbiased basis for evaluation

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gathered comprehensive secondary research on the potential and pitfalls of the corporate distance learning market

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conducted telephone interviews with established content providers, corporate training executives, and industry experts

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collaborated with a strategy consultant to develop a realistic scenario of the commitment of resources necessary to achieve success

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consolidated findings into a final report that included recommendations for action

Result
The client decided against the creation of a separate division for corporate distance learning, and opted to position selected offerings within its existing divisions.

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