Strategic Planning Intelligence

Project Overview: Digital Economy Modeling

A consultant to a major publisher

was contracted to determine the share of GDP driven by the digital economy and its effect on the publishing industry

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gathered secondary research on the impact of digital economy (as defined by the client to include software, e-commerce, publishing, and online services) on the publishing industry and the total U.S. GDP

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compiled, synthesized and analyzed sales and spending data from industry associations, government sources, and market research reports  on each of the defined digital economy segments

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advised the client on key data indicators and their impact on the publishing industry

Result
Based on the data we gathered, the consultant built a model sizing the digital economy; it was used by the publishing firm in its strategic planning process.

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