Competitive Intelligence

Project Overview: Quarterly Alert and Report

A specialty chemical manufacturer

sought to position its products more competitively against those of its chief rival

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gathered competitor intelligence through online database research

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culled information from press releases, Web sites, and financial reports

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canvassed trade associations, market analysts, and government sources for supplemental information

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highlighted significant trends or changes in competitor activities and interests

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consolidated findings quarterly for top management’s review

Result
The company stayed current with its competitor’s shifts in strategy, production, and product development and effectively repositioned its own offerings

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